Website for Elena Gonzalez, massage therapist

screen shot of Elena Gonzalez's website

This is Elena Gonzalez’s first website, which I made to support her business as she set up as an independent massage therapist.  She has excellent selling points in her breadth of skills, her professional approach (demonstrated, amongst other things, by her membership of professional bodies that require regular ongoing training) and her warm personality. I loved working alongside Elena to find the right images, words and ‘overall look’ to demonstrate those skills in different ways. Elena couldn’t wait to get her hands on the site and we work together to update it when necessary.

Before we started  we explored the following issues:

  • intended audience
  • choice of appropriate marketing messages
  • images that send out an inclusive and welcoming message
  • how the website could be built to enable her business to develop in future (for example, online booking and payment options may be needed as her business grows)
  • timetable for site delivery
  • ease of updating and ongoing management

Putting the site together

She brought along a great image of herself taken by local photographer, Jon Mold, and this formed the inspiration for the look of the site – it captures her friendly and warm personality perfectly and was ideal as a basis for the site design. I used Wordpress, for easy management of the site by Elena (she is a confident user of social media, the Internet and other IT systems) and chose  Customizr  theme by Nicolas Guillaume for excellent flexibility and features. In particular we like the call to action box that can sit on the main image and highlight particular offers or vouchers. Elena wrote the content and I advised on issues including:

  • branding, including logo designed by a professional designer
  • ease of navigation (especially given the large number of therapies on offer)
  • integration with social media
  • updating and long term site management
  • content and SEO issues

See the website: www.elenagonzalez.co.uk

Elena’s comments:

Elisabeth is an all-rounder with great marketing skills, which is difficult to find, and this certainly gives her the edge. She has not only put together a fantastic professional-looking, easy-to-navigate website but she also helped me put my clients at the core of my business and even helped me produce customer-driven content by focusing more on my customers and their needs . Her choice of sleek design has also given my brand more prominence and definition, making it more attractive to my clients and positively affecting my professional image. She even helped me identify the best portrait photo that would blend in nicely with the main theme and colour of the site, as the base to built the whole site around. This helped increase my web rating and my business attracting more customers than ever before. I’m incredibly satisfied with the results!