Elena Gonzalez, therapist

Mock ups of Elena Gonzalez's website showing how it looks on different screen sizes

Elisabeth not only built my first website but a few years later also worked on a new theme to give it a more professional look and make it more interactive and user-friendly experience. She is an all-rounder with a great deal of working experience in areas of marketing and communications and she was able to offer very valuable advice on how to attract the intended audience and increase the number of queries and bookings. She also helped with the technical set-up side of things to ensure that I could make the best use of the tools available in the selected web theme.

Revamp/new build

This is the second site I’ve worked on for Elena’s business as an independent massage therapist. It reflects changes in her work: she know offers counselling and other skills, as well. She has excellent selling points in her breadth of skills, her professional approach and her warm personality. Elena couldn’t wait to get her hands on the site and we work together to update it when necessary.

Planning

Before we started we explored the following issues:

  • intended audience
  • choice of appropriate marketing messages
  • images that send out an inclusive and welcoming message
  • how the website could be built to enable her business to develop in future (for example, online booking and payment options may be needed as her business grows)
  • timetable for site delivery
  • ease of updating and ongoing management

Putting the site together

She brought along a great image of herself taken by local photographer, Jon Mold, and this formed the inspiration for the look of the site – it captures her friendly and warm personality perfectly and was ideal as a basis for the site design. Elena wrote the content and I advised on issues including:

  • branding, including logo designed by a professional designer
  • ease of navigation (especially given the large number of therapies on offer)
  • integration with social media
  • updating and long term site management
  • content and SEO issues

Images and colours

A friend of hers designed her logo in soft lilac and purple which we picked up in the website colours. We chose images from Unsplash to reflect her work and approach.

Using the site

This new site for Elena is easy to edit and uses the dependable and versatile GeneratePress theme. I’ve come to love this theme and the excellent support offered by its creators. Elena is already able to edit more than she could on her old site, and will be easy to contact. Why not book a massage with her?!