Writing for your website is not the same as writing articles, emails or print material. Maybe you’re not used to writing much at all? Don’t panic – you can learn a few simple principles that will help you towards better communication with your target audience.
Here are some links with excellent tips on producing good copy for the web: crystal clear, succinct, scannable. The key is to make the information your site users are looking for easy to find.
- Enchanted Marketing have a great breakdown of suggestions for writing for the web
- Usability.gov from the US government has this excellent guide for writing on the web
- Also from usability.gov, a page on ‘personas’ – a concept marketing folks use to define who your customers/site users are so you can be sure you’re thinking of the right people when you’re creating your content
- Research keywords (and learn some new jargon in the process – ‘long tail key words‘ for example…) with this guide from Moz and check out their massive guide to SEO in general for a deeper dive into this topic
If you’re using a WordPress website you should also check out the Yoast plugin, which I’ve written about here, which will keep nudging you in the right direction as you write content for your site.
Good luck – and get in touch if you need any help with planning or creating content. I can help by training you as well as actually writing content for you.
Photo by Jessica Lewis on Unsplash
