Writing for your website is not the same as writing articles, emails or print material. Maybe you’re not used to writing much at all? Don’t panic – you can learn a few simple principles that will help you towards better communication with your target audience.
Here are some links with excellent tips on producing good copy for the web: crystal clear, succinct, scannable. The key is to make the information your site users are looking for easy to find.
- Enchanted Marketing have a great breakdown of suggestions for writing for the web
- Usability.gov from the US government has this excellent guide for writing on the web
- Also from usability.gov, a page on ‘personas’ – a concept marketing folks use to define who your customers/site users are so you can be sure you’re thinking of the right people when you’re creating your content
- Research keywords (and learn some new jargon in the process – ‘long tail key words‘ for example…) with this guide from Moz and check out their massive guide to SEO in general for a deeper dive into this topic
Good luck – and get in touch if you need any help with planning or creating content. I can help by training you as well as actually writing content for you.